Apex Legends, with 25 million players and more to come, is hitting a point where it’s so big, even if average player spend is what, $1? That’s $25 million in revenue right now. Yes, it is easy enough to play the game spending nothing, but I’m guessing many players couldn’t resist shelling out for Caustic and Mirage, two characters that are locked until you earn them through a lot of leveling, or if you just pay ~$15 or so for the pair of them. Add in a few more characters, a few must-have Apex Legends hero and weapon skins, figure out what you’re doing with the battle pass, make the store rotation more frequent, and voila, you are starting to bring in some serious money. And I can easily see that happening now ABOUT Buy Apex Legends coins.
But that still doesn’t really answer the question why? Why is this happening? Why this game? It’s kind of the perfect storm of factors. I could go way, way deeper into this, and I have and I will, but in short:The game is just fun. That sounds simple, but it’s easy to pick up and play, and Respawn’s combat is silky smooth, a modified spin on their Titanfall gameplay which has already been great for years, even if those game didn’t become the megahits they should have.
It’s an accessible BR, as even those who don’t love the genre are finding something to like it. It doesn’t have the building complications of Fortnite, and it doesn’t have the up-front cost of being married to Black Ops 4 like Blackout.
The game has done wonders for usability in big and small ways. An elaborate ping system that lets you easily work with a team of strangers. A simplified loot system which makes gearing up and organizing your inventory and loadout breezy on the fly. An array of memorable but easy to use characters with relatively simple signature moves that are different than anything the genre has seen before, but the concept fundamentally works.
EA’s influencer campaign worked and 90% of the most influential gamers in the industry are all playing, creating massive exposure without so much as a single TV, YouTube or banner ad required.To sum ALL of this up, it’s fun, it’s free, it’s easy to play and enjoyable even if you’re losing. Every influencer and gamer you know is probably now playing it, so we are now riding a snowball effect which is creating these absolutely massive numbers with no end in sight.
It is more than a little gratifying to see that after struggling to make Titanfall into the hit it should have been across two games, that the industry’s biggest success story is now coming from Respawn with Apex Legends Items. This is a win that everyone can celebrate, even if the cash is heading to the pockets of common industry villain EA. But they let Respawn run wild with this idea and it paid off, so here we are. This madness is not going to end any time soon.